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Gerard Yves has extensive experience in the media industry, particularly at RMB Regie Media Belge where they held various roles over the years. Gerard started as a TV Director in 1991 and later became the Deputy General Manager in 1997. From 2002 onwards, Gerard served as the General Manager and ultimately became the CEO in April 2018. In addition to their work at RMB, they also hold leadership positions at BMMA - Belgian Management and Marketing Association as the Chairman since June 2013 and at egta as a Member of the Board since May 2013.

Gerard Yves completed their graduate studies in Science économiques at Université libre de Bruxelles from 1979 to 1980. Following that, they pursued a Master's Degree in Communication, Journalism, and Related Programs at the same university from 1980 to 1985.