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Dominique Beuken has extensive experience in media and advertising, currently serving as Head of BU Direct Account at RMB Regie Media Belge since December 2012, focusing on direct account management and client-centric engagement with institutional advertisers. Previous roles include BU Director at IFAPME from March 1990 to April 2019, where responsibilities included media instruction, and various managerial positions at RMB and RTBF, including District Manager in Wallonie and Liège-Namur Luxembourg, and radio host for multiple programs. Beuken also held the position of Chef de Publicité at RMB and worked as a Sales Delegate at VANDAM KH - MEDIAFILM, specializing in advertising sales for Belgian cinema.