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Emma Smith-Cox is an accomplished professional with extensive experience in customer engagement and brand strategy. Currently serving as Head of Experience and Engagement Strategy at Royal London since February 2023, Smith-Cox previously held multiple senior roles at Aviva from 2008 to 2022, including Aviva Zero Head of Customer and Propositions, where responsibility included launching a new car insurance product, and Head of Retention and Customer Engagement, focusing on optimizing customer retention strategies. Smith-Cox's career spans significant contributions to brand development, marketing strategies, and customer experience enhancements, backed by a Bachelor’s degree in Business Management with a focus on Marketing from the University of East Anglia.