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Carol Ann McCormick is an accomplished sales and marketing professional with extensive experience in the senior living industry. Currently serving as the Director of Sales and Marketing at River's Edge since September 2023, McCormick has a proven track record of driving sales, brand development, and marketing strategy. Previous roles include Director of Sales and Marketing at Knollwood, where McCormick achieved solid results in occupancy concerns, and at Masonicare at Ashlar Village, where new lead generation increased by over 30% and sales timelines were significantly reduced. As Vice President of Sales and Marketing at Duncaster Retirement Community, McCormick successfully increased occupancy to 100% and spearheaded innovative marketing initiatives. McCormick’s earlier experience includes leadership positions with Pomperaug Woods Retirement Community, Asbury Communities, RLS, and Erickson Retirement Communities. McCormick holds a Bachelor of Science in Management with a marketing concentration from the University of Michigan.