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Rupinder Kaley is a seasoned professional with extensive experience in customer relationship management and marketing, currently serving as the CRM Loyalty and Retention Manager at River Island since May 2022. Prior experience includes holding the position of Senior CRM & Promotions Manager for the UK and Ireland at SWAROVSKI from July 2018 to May 2022. Rupinder's career also includes roles at InterContinental Hotels Group (IHG®) as a Global Executive and Executive in Business Loyalty Marketing, a Freelance Projects Manager at ROI, a Marketing Executive at Davidson-Richards, and a Marketing Coordinator at Capital & Regional. Rupinder holds a Master of Science (MSc) in Marketing from Brunel University London and a Bachelor of Science (BSc) in Mass Communications from the University of Leicester.