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Franziska Bauer currently holds the position of Head of Trade Marketing at Rivella Group since April 2023, having previously served as Senior Brand Manager for FOCUSWATER & Rivella NL. Prior experience includes roles at Bel from January 2017 to January 2023, where Franziska was Category & Business Development Manager and Category + Trade Marketing Manager. Franziska's career also encompasses a position as Category Field Manager Beilagen at Migros-Genossenschafts-Bund from September 2013 to December 2016, and earlier roles as Junior Product Manager Saison and Assistant Product Manager Saison at Chocoladefabriken Lindt & Sprüngli GmbH from October 2010 to August 2013. Educational qualifications include a Master of Science in Marketing and Distributionsmanagement from The University of Göttingen (2007-2010) and a Bachelor of Arts in International Management with Engineering from Fachhochschule Südwestfalen (2004-2007).