John Notman began their work experience as the Head of Product Marketing at Rithum in 2023. In this role, they led a global product marketing team and helped the company integrate acquisition technologies into their e-commerce offering. Prior to that, they worked at Wrike as the Head of Product Marketing, where they led a team of product marketing managers and developed the company's GTM strategy. John also served as the Director of Competitive Win Loss, responsible for developing Wrike's first competitive program.
Before Wrike, John worked at OpenText as the Director of Product Marketing, where they focused on product messaging, go-to-market strategies, and identifying market opportunities for Identity and Access Management initiatives. Prior to that, they were the Director of Product Marketing at SPS Commerce, responsible for leading product launch activities and collaborating with various teams across the organization.
John's earlier roles include working at Thomson Reuters as a Product Marketing Manager, where they led marketing plans for global technology product lines and served as a Segment Marketer and Segment Analyst. John also worked as an MBA Marketing Intern, leading market segmentation projects and developing marketing messaging for a new growth segment.
Overall, John has a strong background in product marketing, leading teams, developing go-to-market strategies, and driving competitive programs.
John Notman has an MBA with a focus on Strategy and Marketing from the University of St. Thomas - Opus College of Business. John also holds a Bachelor of Science degree in Biology from the University of Minnesota Duluth. In addition, they have obtained certifications in Foundations, Market, and Launch from Pragmatic Marketing and in Product Marketing Leadership from the Product Marketing Alliance.
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