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Josipa Majic Predin

Strategic advisor and Head of Insights at Rita Personal Data

Josipa Majic Predin has a diverse work experience in various roles and companies.

From 2022 to present, Josipa serves as a Strategic Advisor and Head of Insights at Rita Data, a zero-party data marketplace. In this role, they advise the CEO and founder on strategic matters, assists in sales and project delivery, and leads insights initiatives within the organization.

In 2022, Josipa worked as a Writer for Sifted, a new-media site for European innovators and entrepreneurs funded by Financial Times. Their responsibilities included writing articles on technology and entrepreneurs in Europe, with a focus on bootstrapped and VC funded companies in Southeast Europe.

In 2014, Josipa founded Tacit®, previously known as IdInsights, a PaaS for multi-modal affective computing. Josipa served as the Founder and CEO, utilizing a modular and automated approach to collect and analyze physical and physiological data for consumer insight studies globally.

Starting from 2018, Josipa worked as a Lecturer and External Associate at the Faculty of Economics & Business Zagreb. Josipa created and delivered an elective course on "Introduction to Affective Computing" and "Affective Computing in eBusiness" for international students. Their responsibilities also included setting up and operating a lab for affective computing, as well as delivering lectures and lab seminars remotely.

Since 2020, Josipa has been an Advisor for eVAT, a scalable and automated solution for e-commerce sellers in the EU. Their responsibilities include providing strategic advice on partnerships, GTM (Go-To-Market) strategies, and fundraising preparation. Josipa has been actively involved in developing a fully scalable product used by major Amazon resellers and integrating with VAT authorities in several countries.

In the same year, Josipa co-founded Revuto, an intuitive subscription management solution powered by DeFi (Decentralized Finance). Josipa served as the Co-founder and SVP of Strategy and Communications, responsible for strategy, fundraising, growth, GTM, and assistance in sourcing card issuers and acquirers, as well as compliance. This project had its native token sale on Cardano.

From 2020 to 2021, Josipa worked as an Advisor for Trickiest, a VC-backed startup focused on building a crowdsourced offensive cybersecurity solution. Their responsibilities included optimizing fundraising documentation, creating a GTM and marketing plan, and advising the CEO and COO on related subjects.

Lastly, Josipa was the Co-founder and CEO of Teddy the Guardian from 2012 to 2015. Although no longer active or connected to it, they successfully sold all rights to Hasbro.

Josipa Majic Predin pursued their education in a systematic manner. Josipa first earned their Master's degree in Managerial Informatics from the University of Zagreb/Sveuciliste u Zagrebu, graduating in 2012. Prior to that, they obtained a Bachelor's degree from Universität Klagenfurt, with the specific field of study not specified. Josipa attended Universität Klagenfurt from 2012 to 2013.

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Previous companies

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