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Serena Haddad is an experienced Account Executive currently at Rising Team, specializing in empowering managers to facilitate team-building sessions. Previously, Serena served as an Account Executive at Accord, focusing on building mutual action plans for GTM teams to enhance win rates. Prior roles include Business Development at Litmus, where strategic prospecting and campaign execution were key responsibilities, and Global Account Executive at AOMS Technologies, managing the sales cycle for LumiCon IoT solutions. Serena also held leadership positions as Chief Operating Officer at Forks and Barrels, where festival operations and vendor management were pivotal, and Chief Marketing Officer at Just Cozy, emphasizing e-commerce development and social media campaigns. Early career experience includes customer-focused roles at TD. An alumnus of Western University, Serena holds a Bachelor of Science degree in Biology.