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William Schleifer is an accomplished technology executive with extensive experience in leadership roles across various industries. As CEO and CTO of Powerup since November 2019, William has successfully implemented a generative AI model for game concept art, launched cost-reducing SaaS solutions for hospitality, and established a global engineering network. In parallel, William serves as Entrepreneur in Residence at Rise Capital, advising early-stage startups on technology strategy. Previously, as VP of Engineering at Bed Bath & Beyond, William drove significant cost reductions through innovative cloud solutions, and at Decorist, William enhanced remote team capabilities and increased conversion rates. William co-founded Sideshow, where a successful exit to Say Media was achieved, and has also played key roles in earlier ventures, demonstrating a strong ability to align technology with business objectives. William holds a Bachelor of Science in Computer Information Systems from The City University of New York.