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Keith W. has a diverse work experience spanning over several years. Keith is currently the Head of Growth at Riptide, a position they have held since August 2022. Prior to this, Keith was the Co-Founder and CEO of Winc Interactive, a company focused on organic social marketing and lead generation for manufacturers and reps. Keith founded and served as CEO of Factrees, a company they started in September 2020.

Keith also has experience in the ecommerce industry, having worked as the Head of Ecommerce-US at Sonepar USA from August 2015 to August 2019. Before that, they held the role of Director of Ecommerce at PETCO Animal Supplies, Inc. from May 2013 to August 2015.

Earlier in their career, Keith worked as an eCommerce Manager and Client Relations Manager at HD Supply, starting in September 2006. Keith also served as the Director of eCommerce Operations at CalAmp from August 2002 to August 2006.

Keith's career began in the early 2000s, holding positions such as Program Manager at Wingcast, Mobile Internet Consultant at Ericsson, and Roaming Manager at Iridium.

Keith W. completed their Bachelor of Arts in Marketing and Advertising from the University of Arkansas at Little Rock, where they attended from 1986 to 1991.