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James Harrah is an experienced retail professional currently serving as the Retail Area Manager for Rip Curl in Southern California since November 2016, overseeing multi-store management. Prior roles include Senior Store Manager and Store Manager at Coastal Concierge in Santa Barbara, where engagement with guests on wine tasting was a key responsibility. James also served as a VIP Coordinator for Foley Family Wines and worked as a Concierge at Bacara Resort & Spa, providing personalized service to resort guests. Earlier experience at Rip Curl included the role of Assistant Manager, focusing on employee management and store presentation. James holds degrees from UC Santa Barbara and Santa Barbara City College, along with a high school diploma from Torrey Pines High School.