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Victor Rivera López is an accomplished marketing professional with extensive experience in leading marketing strategies across various sectors. Currently serving as Gerente de Marketing at Rintisa since July 2017, Victor oversees the Dog Care and Cat Care categories, along with Commercial Services and Trade Marketing units, focusing on national and international marketing strategies. Prior roles include Brand & Trade Marketing Manager and Brand Manager at Belcorp, where Victor directed fragrance innovation projects across fifteen countries. Experience also includes positions at Química Suiza, Corporación Aceros Arequipa, and Procter & Gamble, where Victor developed marketing plans and product strategies. Victor holds a Licentiate degree in Business Management from Pontificia Universidad Católica del Perú and has furthered education with specialized programs in Marketing and Corporate Finance, along with an ongoing Corporate MBA at Esade.