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Rich is responsible for taking on the leadership role in financial decision-making that affects RingBoost and other Primary Wave Media brands, and he provides strategic financial input to the senior management. While overseeing the overall accounting process, Rich plays a key role in developing and implementing financial procedures to improve and maintain the financial health and business growth of their company.

Under his direction and fiscal management, RingBoost and Primary Wave Media have achieved unprecedented growth. Over the last 6 years Rich and his team have anchored the financial responsibilities at Primary Wave Media and its affiliates. He came to Primary Wave Media with a wealth of experience in the marketing and advertising industry.

Married with two adult children, Rich is the proud father of both a NYPD officer and a recent graduate of Tampa University. He enjoys the beach and many outdoor activities including golf, gardening, hiking, and bicycling. He volunteers as coach at his local CYO basketball program and can be found tuning into the Pace Setters women’s basketball and Spartan’s Men’s Lax at Tampa U.