Lauren Mitchell is the SVP of Media at Ring2Media. Lauren has over 15 years of experience in the media industry, with a focus on television and video media buying.
Prior to joining Ring2Media, Lauren was the Vice President of Television and Video Media at Nutrisystem, Inc., where they oversaw all facets of video, radio, and television media buying in support of the Nutrisystem and South Beach brands. During their time at Nutrisystem, Lauren also directed an internal agency of six and managed a $130MM+ budget.
Under Lauren's leadership, the Nutrisystem media team achieved YOY double-digit revenue growth, increasing media spend by $10M in each of the last three years while meeting company customer acquisition cost goals.
Before their time at Nutrisystem, Lauren was an Assistant Media Buyer at R2C Group.
Lauren Mitchell graduated from West Chester University of Pennsylvania with a B.S. in marketing.
They work with Katie Klein - Campaign Operations Manager, Joseph Dematteo - Controller, and Kristin King - Media Buyer. Their manager is Mark Fidel, CEO & President.
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