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Laura Kooij is a seasoned professional in healthcare innovation and eHealth. Currently serving as Manager Innovatie & Zorgtransformatie and Manager Virtueel Zorgcentrum at Rijnstate since February 2018, Laura has a rich background in the field. Previously, Laura was a Programmamanager IMT Innovaties at the University of Twente from February 2015 to December 2021, where a dissertation focused on digital transformation in hospital care was completed. Prior experience includes serving as Senior Adviseur eHealth and various roles at Antoni van Leeuwenhoek from May 2010 to January 2018. Laura began their career with an internship at Spark & Co in 2010. Academically, Laura holds a Master’s and Bachelor’s degree in Communicatiewetenschap from the University of Amsterdam.