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Patrick Smith has been working in the digital marketing and e-commerce space since 2009, when they founded Riithink Digital Marketing. In this role, they identified, innovated, and impacted digital marketing initiatives. Patrick also consulted and developed core-e-strategy and web infrastructure for a variety of major B2C and B2B2C markets. In 2018, Patrick began guest lecturing at the University of North Carolina at Chapel Hill, and in 2016 they were a guest lecturer at North Carolina State University and a speaker at LeadingAge. In the same year, they founded Viibrant. From 2007 to 2016, Patrick worked at Dorel Home, where they were Vice President of eCommerce and Home Furnishings Sector. During this time, they grew the business from $0 to $5M+ in eCommerce and achieved the highest EBITDA in Dorel history. From 2005 to 2007, Patrick was Corporate Director of eCommerce & eRetail Strategy at Dorel Sports and Director of eCommerce at Ameriwood Industries. Patrick's roles included corporate culture transformation, successful integration, global scope, budget and plan execution. From 2003 to 2005, Patrick was Director of National Sales & eCommerce at Briggs Plumbing Products LLC, where they implemented both B2B and B2C web technologies. Finally, from 1995 to 2003, Patrick was a Flow Cytometery Applications and Instrument Specialist at Beckman/Coulter.

Patrick Smith has a diverse educational background. In 1983-1985, they obtained a Computer Technology Certification from Control Data Institute. From 1996-1997, they earned an Associate of Science (AS) in Computer Science from Wake Technical Community College. Finally, from 1998-2000, they earned a Bachelor of Science (B.S.) in Computer Science from the University of North Carolina Wilmington. Additionally, Patrick has obtained certifications from Google in 2017, including Google Shopping, Google Adwords, Google Analytics, and Google Mobile Sites.