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Adam Shadbolt currently serves as a Senior Web Analytics professional at Rightmove since August 2023. Prior to this role, Adam held the position of Expertise & Innovation Manager at fifty-five from May 2022 to August 2023. Adam's extensive experience in data strategy and analytics includes a tenure at Merkle EMEA, where roles ranged from Web Analytics Associate to Data Strategy & Visual Analytics Lead from April 2017 to May 2022. Adam Shadbolt obtained a Bachelor of Science degree in Applied Psychology from Durham University and a Master of Science degree in Research Methods in Psychology from the University of Southampton.