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Tracey M. is a seasoned sales professional with extensive experience in leadership roles across various companies within the health and wellness sector. Currently serving as VP and Head of Sales at Righteous Gelato since August 2021, Tracey previously held the position of Vice President of Sales at Organika Health Products and Vice President of Sales and Marketing at True North Nutrition. Tracey's career began at Alcon Laboratories, Inc., where significant contributions included transforming sales strategies and securing major accounts. Highlights include driving a 15% profit increase at Swiss Herbal Remedies and launching a new cracker product line at Sabine's Collections Ltd. With a proven track record of delivering growth and innovative solutions, Tracey M. has established a reputation as a key player in the North American market.