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As Chief Marketing Officer of MLSE, Shannon oversees one of the largest and most diverse sports marketing portfolios in North America. With more than 25 years of experience, Shannon leads all brand marketing and fan experience functions for the Toronto Maple Leafs, the Toronto Raptors, Toronto FC, the Toronto Argonauts, MLSE LIVE and MLSE Foundation.

Shannon is equally as active as a leader in the industry and the community, including volunteer work with Habitat for Humanity and Free The Children, and serving on the Board of Directors for Canada Basketball, Giants of Africa, Right To Play and MLSE Foundation. Shannon was a 2022 Heroes Gala co-chair and joined the Canadian Advisory Board in March of 2023.