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Alex Cooke is a Senior Account Manager at Right Formula, with prior experience as an Account Manager and Senior Account Executive. Before joining Right Formula in February 2022, Alex worked at Hawk-Eye Innovations Ltd as a Cricket Systems Operator, liaising with major broadcasters and overseeing ball-tracking systems during high-profile cricket events. Alex also held various positions at IMG, including Commercial Assistant during the Rugby World Cup and Digital Producer for Wimbledon, showcasing a strong background in commercial operations and sports technology. Earlier experience includes product development coordination at Grays of Cambridge, alongside roles focused on sales and event support. Alex holds a BEng in Sports Technology from Loughborough University.