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Annalisa DeMarta is the founder of LONECONE, a successful direct-to-consumer brand specializing in durable outdoor gear for children. Annalisa currently holds the position of Strategic Operations at Ridgeline Insights, a company that was established based on the success of the Lone Cone brand. Annalisa has a MBA in Finance from Rochester Institute of Technology and a Bachelor of Arts in Sociology from Le Moyne College.