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Laura McBride is the Director of Marketing at the Rick Hansen Foundation, where Laura is responsible for developing, implementing, and evaluating integrated marketing activities. Prior to joining the foundation, Laura ran their own consulting firm, where Laura worked with various organizations as a Marketing and Brand Strategist. Laura also has experience as the Director of Client Services at Station X, a strategic marketing, communications & technology company, and as an Account Director at TBWA\Vancouver. Laura has a Diploma in Marketing Management and Marketing Communications with Honours from the British Columbia Institute of Technology. Laura has also held leadership roles at the BCAMA, including President and Judging Chair for the Marketer of the Year Awards.