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Guillermo Rodriguez is a seasoned professional with extensive experience in sales training and customer experience management within the automotive industry. Currently serving as the National Sales Trainer at Rick Case Automotive Group, Guillermo specializes in evaluating training needs, developing sales programs, and enhancing employee performance through targeted training initiatives. Previous roles include CX Programs Manager at Kia Worldwide, where responsibilities encompassed developing training materials and customer retention programs, and Senior Digital Marketing Manager at The Electric Factory, focusing on brand strategy and digital marketing execution. Guillermo's career also features positions in marketing and telemarketing, complemented by an M.B.A. in Marketing and a B.B.A. in Management Information Systems from Universidad Metropolitana.