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Wayne Sims has a diverse range of work experience in the automotive industry. Wayne is currently the Head of Business for SKODA/Suzuki at Richmond Motor Group. Prior to this, they held the role of General Sales Manager at the same company. Before joining Richmond Motor Group, Wayne worked as an Accredited SKODA Sales Manager at Winchester Motor Group. Wayne also has experience as an Accredited BMW New Car Sales Manager and New Car Retail Manager at Partridge BMW. Wayne has served as a General Sales Leader at Evans Halshaw Vauxhall Portsmouth and Evans Halshaw. Wayne has also held positions as a Sales Manager at Peter Cooper Volkswagen Group and Heritage Audi. Additionally, Wayne worked as an Account Manager at Auto Trader. Wayne's work experience spans over a decade and showcases their expertise in sales management within the automotive industry.

Wayne Sims attended Toynbee School from 1989 to 1994, where they earned their GCSE's in a variety of subjects.