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Carolina Balsalobre is a seasoned marketing professional with over 10 years of experience in the planning, design, and execution of integrated communication and marketing strategies. Currently serving as the Marketing Digital Manager at Ribera Salud since March 2022, Carolina has previously worked as a freelance marketing and communication consultant since May 2020. Other notable roles include Directora de Cuentas at Semevé, where Carolina developed marketing strategies across various sectors, and Directora de Marketing y Comunicación at Clínicas EVA, focusing on brand image and sales objectives. Carolina's early career also included web journalism and production roles in prestigious media outlets such as Popular TV and Antena 3. Academic qualifications include a degree in Information Sciences from CEU Cardenal Herrera University and a postgraduate degree in E-business and Digital Marketing from ISECOM Business School.