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Lora DeVuono is a seasoned marketing executive with over 30 years of experience in consumer marketing, currently serving as Co-Founder and Principal at Inspira Marketing Partners Ltd since 2007. Prior to this, Lora held significant positions at PepsiCo, including SVP/Group VP of Brand Marketing and Advertising at Frito-Lay, where responsibilities included managing an $11 billion brand portfolio. Additional roles have included Operating Partner at Riata Capital Group, LLC and Chief Marketing Officer at Acuity Eyecare Group. Early career experiences featured business and brand management roles at The Quaker Oats Company and General Mills. Lora holds an MBA in Marketing from Thunderbird School of Global Management and a BA in Liberal Arts from Southern Methodist University, complemented by senior management training at prestigious institutions.