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Nathan Marques is a seasoned media performance analyst with extensive experience in creating and optimizing digital media campaigns across platforms such as Google Ads, Facebook, and Instagram. Currently serving as a Senior Media Performance Analyst at Lojas Riachuelo since March 2019, Nathan specializes in campaign coordination, budget control, and performance analysis while utilizing tools like Google Analytics, Excel, and Data Studio. Previous roles include Media and Performance Analyst at Mais Clicks Publicidade Digital Ltda and Digital Marketing and Performance Analyst at Goomark. Nathan holds an Executive MBA in Marketing from MBA USP/Esalq and a degree in Digital Games Technology from Pontifícia Universidade Católica de São Paulo, among other qualifications in digital media and IT.