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Craig Hoffman is an experienced professional with a diverse background in management and innovation across various industries. Currently serving as Managing Director and Co-Founder of Rhythm Distribution, Craig leads efforts in importing luxury home audio brands. As CEO of Atla since 2006, Craig focuses on developing advanced water technology for sustainable consumer choices. Craig held the position of President & CFO at Upscale Audio, recognized for its extensive offerings in high-fidelity audio equipment, and previously operated as CEO of Aistiva Corporation, which specialized in agricultural water treatment solutions. In addition, Craig's career includes roles as Brand Architect & Art Director at modernSPACE, Founder of Hoffman Hospitality, Major Accounts Manager at Boxlight Corporation, and Nuclear Engineer in the United States Navy.