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Sofía Vidal Matus possesses extensive experience within the marketing and product coordination sectors at RHONA, where roles have included Coordinadora de Productos since August 2021, Asistente de marketing from December 2018 to February 2019, and Asistente contable from December 2016 to March 2017. Prior to this, Sofía worked as a Call Center Agent at Ripley Chile from December 2014 to March 2015, focusing on customer service and web purchase support. Sofía holds a degree in Ingeniería Comercial con Mención en Administración y Marketing, as well as a Licenciatura en Ciencias Económicas y Administrativas, Ingeniería Comercial, both from Universidad Andres Bello, with education spanning from March 2015 to December 2019.