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Jim Longo serves as the Head of Product at Rhetorik since January 2024, leading efforts in enterprise-level leads and market intelligence solutions. Previously, Jim held the position of Sr Director of Product Strategy at Equifax Workforce Solutions, where significant contributions included developing a cloud-native onboarding platform and a digital I-9 management service. Additional roles encompass advisory functions at scite, Vice President positions at HighWire Press, Centric Digital, and Seeloz, and consulting at Longo International. Jim's earlier experience includes leadership roles at Outsell Inc and Dun & Bradstreet, alongside a presidency at NORCAL PDMA. Jim holds multiple advanced degrees, including an MBA in Marketing from Fairleigh Dickinson University and completed the Harvard Executive Program in Leading Product Innovation.