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Eric Lee is an accomplished professional with extensive experience in investment banking and digital marketing, currently serving as Deputy Director at RHB Investment Bank since 2007. Expert in leading cross-functional teams across various financial products, Eric has been instrumental in establishing RHB as a market leader in retail equities in Malaysia. Notably, Eric has successfully produced hundreds of virtual and hybrid events, connecting over 100,000 investors with industry experts, and has driven award-winning digital marketing strategies, capturing a significant market share. Earlier roles include strategic positions at TIME dotCom Berhad, Maximum Impact Marketing Communications, Accenture, Prima Limited, and Thomas Nelson Publishers, showcasing a strong foundation in business development, brand strategy, and dynamic pricing models. Eric holds an MBA from The Wharton School and specialized training in Blue Ocean Strategy, complemented by a robust educational background in management and marketing.