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Nicole Johnson is a seasoned professional in the esports and sports entertainment industries, currently serving as Senior Partnerships Manager at BLAST since April 2022. At BLAST, a leading global esports entertainment company, Nicole focuses on building relationships with broadcasters, brands, and communities while delivering impactful entertainment experiences. Previously, Nicole worked as a Rights Marketing Consultant at Rocket Sports, part of Sir Elton John’s Rocket Entertainment Group, representing top UK athletes. Nicole's earlier roles include Global Solutions & Market Engagement Manager and Virtual Reality Solutions Manager at Kantar, as well as Research Executive at Kantar TNS UK and Account Manager at Disruptive Insight. Nicole holds an MA in Business Management & Marketing, International Business from the University of Edinburgh Business School, earned between 2012 and 2015.