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Veronica E. is an experienced professional in e-commerce and social media management, currently serving as the Senior Director of Ecommerce at Reyn Spooner since October 2019, after progressing through various roles including Ecommerce Manager and Director of Ecommerce. Prior experience includes E-Commerce Manager at LF Stores, where strategies were implemented to drive web traffic and conversion rates. Veronica’s expertise extends to social media, having contributed to a re-branding strategy as a Social Media Assistant at Kastner & Partners, and previously served as Merchandising Manager at Free People, where market research was utilized to inform merchandising plans. Additionally, experience as a Talent Manager at Torque Entertainment involved business development and client engagement. Veronica holds a Bachelor of Arts in Communication and Media Studies from San Diego State University.