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Rick Herda is a seasoned marketing professional with extensive experience in managing multi-channel marketing strategies across various sectors. Currently serving as B2C Marketing Manager at Rewards Network since January 2019, Rick previously held leadership roles at MERGE as Associate Media Director, overseeing a media team and developing analytical reports for client Indiana University Health. At Sears Holdings Corporation, Rick excelled as Manager of Connections Planning, implementing comprehensive marketing plans while fostering strong internal and external team relationships. With a background as Account Director at Havas Media Group, Rick successfully ran 360 campaigns for Kmart and managed multiple campaigns across various business units. Earlier, Rick contributed to the growth of Worldwide Express as an Account Executive. Academically, Rick holds a Bachelor of Fine Arts in Design and Visual Communications from Southern Illinois University, Carbondale.