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Aimee Elizabeth Cowie has a diverse work experience starting in 2020 as an Intern at Balancell. Aimee Elizabeth then worked as a Covid Coordinator at Migrate Films and as a Digital Marketing Intern at MiskieLondon in 2021. Aimee later served as an Influencer Marketing Manager at Ventoura before joining Collective Benefits as a Growth professional. In 2022, Aimee worked as a Marketing Executive at dealpad.io and is currently employed as a CRM Executive at Reward, starting in 2023.

Aimee Elizabeth Cowie completed their Bachelor of Commerce (BCom) degree in Marketing from Vega School from 2018 to 2020. Prior to that, they attended Rustenburg Girls' High School from 2012 to 2016, where they obtained a Bachelor Pass.