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Shana Williams has seven years of professional experience. Shana began their career in 2008 as a Marketing Coordinator for the 369th Historical Society, where they managed social media accounts and provided digital strategy and implementation for the Society's fundraising efforts, events, and educational opportunities. In 2010, they took on two internships, one with Stush Music as a Marketing Intern and one with Tesla Group as a P.R. Intern. Shana also worked as a Junior Team Member at StyleCaster, where they contacted music talent and acted as a liaison for StyleCaster to be used in beauty and fashion videos, increasing music partnerships by 50%. In 2013, they became the Director of Client Services at oneQube. In 2020, they transitioned to RevTrax as a Client Services Manager.

Shana Williams attended the University at Albany, SUNY from 2004 to 2008 and earned a Bachelor's degree in Music. Shana then returned to the University at Albany, SUNY and obtained a Master's degree in Music Marketing.