Amy Caldwell serves as the President of Relax The Back Austin Stores, where the focus is on providing wellness solutions to enhance health and alleviate pain. Caldwell has held this position since November 2021 and leads the company in a holistic approach to health through sleep, recliners, massage, fitness, travel, and office products. Additionally, Caldwell actively contributes to the community as an Advisory Board Member for UVU WE LIFT and an Executive Board Member for BYU WE. Experience includes co-founding RevRoad and holding roles in sales and organizational leadership across various companies, including The Very Thing for Her, LLC, and 1 Million Cups Provo. Early career experience includes positions with Alert Cellular and Caroline Film Productions Inc.
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