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Ida Niedrich is a Director at Wakeup Your Makeup since April 2009. Previously, Ida held positions at Elizabeth Arden and Revlon as a Business Development Manager for key accounts at department stores. Before that, Ida worked at Gucci Group as a State Manager in Perth, Western Australia, overseeing a brand portfolio that includes Yves Saint Laurent, Ermenegildo Zegna, and Stella McCartney among others. Prior to Gucci Group, Ida served as a State Manager at Yves Saint Laurent in Perth, Western Australia, managing a brand portfolio that included Tiffany, Burberry, and Geoffrey Beene.