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Callum Mckeefery is an experienced business leader with a strong background in digital media and customer trust solutions. Since 2011, Callum has served as CEO of Reviews.io, focusing on developing review collection services to enhance trust between businesses and their customers. Additionally, Callum is the Chief Executive Officer and Founder of Liquid New Media Limited, a company specializing in the acquisition and development of tech assets, which has been operational since January 2004. Callum briefly held a purchase role at Villas.com in 2008. Educational qualifications include a Bachelor's Degree in Business/Managerial Economics from the University of Derby and a high school education from Woodbank Grammar.