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Ernesto Orsini is an accomplished performance marketing professional with a strong background in SEM and data analysis. Currently serving as the Performance Marketing Team Lead at Reverse Health since January 2024, previous roles include Senior Performance Marketing at Gartner and Team Lead at Femmistry. With experience as a Senior Performance Marketing Specialist at Avis Budget Group and roles at lastminute.com group, Vistaprint, and Grupo Hotusa, Ernesto has developed expertise in crafting and executing ROI-driven SEM strategies across various markets, utilizing tools such as Kenshoo, Adobe Analytics, and Excel. Educational qualifications include a Master's degree in Marketing from Universitat de Barcelona and a Bachelor's degree in Business Administration from Università Cattolica del Sacro Cuore.