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Gerry leads Revere, a Daniel J Edelman Holding Company, in Europe. Her passion is helping tech firms build trust in their innovations over the long term, by articulating and empathetically communicating a vision that people can believe in and shaping a narrative and storytelling that’s compelling and has impact. She’s advised clients including DeepMind, Microsoft, Samsung, HP, Infosys, Virgin Media, Hitachi Vantara, McKinsey Digital and more.

Prior to Revere, Gerry was MD of Edelman’s UK technology practice for 5 years and under her leadership Edelman’s tech practice grew to become one of the leaders of PR Week’s annual UK technology rankings. She has also been in the UK PR Week Power Book in 2022 and 2023.

With 20 years of experience working with technology brands, Gerry has helped them craft stories that earn attention, through strategic client counsel, brand positioning and creative campaigning. She has a passion for storytelling that puts people and humanity front and center.

A speaker on technology and trust, Gerry regularly gives her insight into Daniel J Edelman’s 20 years of trust data and provides guidance to technology companies about how to build and regain trust. She has spoken at events for McKinsey, the GSMA and The Customer Engagement Summit. She has also been a judge for the PR Week Awards 2021 and The Drum 2021, and PR Week 30 Under 30 in 2023.