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Param S. Kakania, MBA, is an accomplished Senior Digital Marketing Manager at ReUp Education since April 2020, previously serving as Digital Marketing Manager and Marketing Consultant at Crayola. With extensive experience in marketing roles at Houghton Mifflin Harcourt and Blake eLearning, Kakania has a proven track record in increasing customer renewal rates and driving significant revenue growth through strategic demand generation and retention campaigns. Notable achievements include developing successful go-to-market strategies and executing cross-channel digital marketing initiatives, which resulted in substantial improvements in eCommerce sales and customer engagement. Kakania holds an MBA in Marketing & Management from the Harriman School of Business at Stony Brook University and a B.A. in English & Business Management from Stony Brook University.