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Russell J. Zwanka is a top retail expert and the Director of the Food Marketing Program at Western Michigan University. With extensive experience in category management, merchandising, and marketing, Russell has served in various board positions and as CEO of Triple Eight Marketing. Russell J. has taught at universities such as Siena College, University at Albany, SUNY, and SUNY New Paltz, contributing to the development of food marketing and sales education. Russell holds a Doctorate in International Business from The International School of Management, a Masters of Science in Management from Southern Wesleyan University, and a Bachelor of Science in Psychology from the University of South Carolina.