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Lisa Taylor

Retail Wire Braintrust Panelist at RetailWire

Lisa Taylor possesses extensive experience in retail consulting and marketing, currently serving as a Senior Retail Consultant for jlb since January 2024 and as a Retail Wire BrainTrust Panelist since July 2023. Taylor previously held the role of Director of Retail Consulting U.S. at Thought Provoking Consulting, where responsibilities included deepening client relationships and developing data-driven solutions. Prior experience at Avtex Solutions involved uncovering pain points in customer and employee experiences, while Taylor's tenure at Best Buy spanned multiple senior managerial roles focusing on omnichannel strategy and brand development. A notable career at Electronic Arts included influencing global marketing strategies and developing category management for Target. Early roles at Mars established a foundation in category marketing and sales analysis. Taylor holds a Bachelor of Arts degree in Political Science and Government from the University of Minnesota and has completed advanced marketing education at Michigan State University's Eli Broad College of Business.

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