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Patrik Thulin is a seasoned executive in the retail and consumer goods sector with extensive experience spanning over two decades. Currently serving as CEO and Partner at Retail Academics Research Institute since April 2018, Patrik specializes in Shopper Intelligence and retail development. Previous roles include Partner and Senior Retail Management Consultant at Coop Sverige, where responsibility encompassed driving growth and managing P&L for 127 stores, and Head of Norway for Energizer, focusing on key account management and sales force strategy. Patrik has held significant positions at notable companies such as Arla Foods and Rynkeby, overseeing marketing, business unit direction, and commercial strategies across Nordic markets. Educated at Lund University with a degree in Economy and Marketing, Patrik Thulin brings a wealth of knowledge and leadership to the retail industry.