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Michael Zviely is an experienced professional in the flavors & fragrances industry, with a background in chemistry and organic chemistry. Michael has held various roles in research and development, business development, and consultancy in companies such as CIC, Mamay Technologies Ltd., and DouxMatok. Michael is currently involved in digitalization of flavors and fragrances characteristics, reducing sugar in natural beverages, and environmental-friendly drinking-water solutions. With a strong educational background from prestigious universities, Michael continues to make significant contributions to the industry.