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Alice Gerfault has extensive experience in traffic acquisition and digital marketing, currently serving as Responsable de mission Acquisition de Trafic at RESONEO since May 2012. In this role, Alice is responsible for developing and implementing strategies for traffic acquisition, managing significant budgets across various platforms such as Adwords, Yahoo, and Bing, and overseeing client relationships within major retail environments. Previously, Alice held roles including Consultante SEA, Traffic Manager at Ciblo SA, and Customer Advisor at Assurance Maladie de Paris, gaining expertise in managing and optimizing online advertising campaigns. Alice's educational background includes a Master of Arts in International Business with a focus on Marketing from Rennes School of Business.