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Sam Wilson has worked in various roles and companies throughout their career. Sam started in 2001 as a Marketing & Web Administrator at Pendle Leisure Trust and later joined Daniel Thwaites PLC as an E-Commerce Marketing Manager in 2010. In 2018, they moved to Silver Cross Ltd, where they held positions such as E-Commerce Manager, Head of Digital & E-Commerce, and Head of Digital Product & E-Commerce Operations. In 2019, they joined Origin Growth as a Product Consultant - E-Commerce. Currently, in 2023, they are working as the Director of Growth at Resident.

Sam Wilson completed a Level 3 award in First Line Management at ILM in 2012. In 2010, they attended Coverdale for a course on Delivering Business Results. From 2007 to 2009, they studied New Media Design & Technology at the University of Central Lancashire and earned a Bachelor of Science degree. Additionally, they pursued an NVQ Level 3 in Advanced Business & Administration at Nelson & Colne College from 2001 to 2003.