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Krysten Isaac has extensive experience in digital marketing and public health, currently serving as Vice President and Group Management Director at Rescue | The Behavior Change Agency since October 2015. In this position, Krysten leads statewide tobacco control and public health programs across 16 states, focusing on developing strategic initiatives and campaigns to reduce tobacco use among various demographics. Prior to this role, Krysten held positions including Director of Marketing and Communications at Natural High, where major accomplishments included increasing digital traffic and engagement significantly. Additional expertise is demonstrated through previous roles in top-tier organizations such as SixteenFifty Creative Intelligence, Adconion Direct, and Tropicana Las Vegas Inc., showcasing a strong background in digital strategy and client services. Krysten holds a BA in Communications from UC Santa Barbara.